Report Name: Comcast Corporation Company Profile – Overview, History, SWOT Analysis, Products/Services, Facts, Financials, Key Executives, Competitors, Tech Intelligence, IT Outsourcing, IT Management, Recent Developments and Strategy Evaluation
Comcast Corporation Report – Publisher: Research Cosmos
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Comcast Corporation – Business Description:
Comcast Corporation is a diversified media and entertainment company engaged in offering video, high-speed internet and phone services to residential and business customers. Comcast through NBCUniversal develops, produces and markets entertainment, news and information, sports, and other content to global audience. The company also offers filmed entertainment and operates broadcast television and theme parks. It primarily operates in the US and has presence in Europe and Asia.
The company’s businesses primarily comprise of Comcast Cable and NBCUniversal. Comcast operates through five reportable business segments: Cable Communications, Cable Networks, Broadcast Television, Filmed Entertainment and Theme Parks. Cable Communications business segment is part of the company’s Comcast Cable business, while the other four segment form part of the NBCUniversal business.
Cable Communications segment provides video, high-speed internet and voice services (cable services) to residential customers under the brand name of XFINITY. It also provides these services to business customers and sell advertising. In FY2016, the Cable Communications segment reported revenues of $50,048 million, which accounted for 61% of the company’s total revenue.
The company offers a variety of video services under the XFINITY brand, with access to channels based on the customer’s level of service. The levels of service typically range from a limited basic service with access to between 20 and 40 channels to a full digital service with access to over 300 channels. The video services include programming by national broadcast networks, local broadcast stations; national and regional cable networks; governmental and public access programming. The digital video services include access to On Demand service and an interactive, on screen program guide. The on Demand service offers the customers with over 100,000 programming choices, including approximately 40,000 in high definition (HD). The company also offers access to premium network programming, like HBO, Showtime, Starz and Cinemax that generally provide programming without commercial interruption, movies, original programming, live and taped sporting events and concerts. Comcast also offers digital video recording (DVR) service that allows customers to record and store programs on set-top box, play them at any convenient time as well as pause and rewind live television. In addition, Comcast operates online portal that allows video customers to view live programming and On Demand content; browse program listings; and schedule and manage DVR recordings. It also offers streaming service which allows customers to access certain programming through On Demand, online and through the company’s mobile apps.
Cable communications segment offers high-speed internet services with downstream speed from a range of up to 10 Mbps to fiber-based speeds up to 2 Gbps. The services include online portal and mobile apps which offer access to email, an address book, calendars and online security features. The company offers voice services plans using an interconnected Voice over Internet Protocol (VoIP) technology. The voice services provide either unlimited or usage-based local and domestic long-distance calling and include options for international calling plans, voicemail, voicemail transcriptions, text messaging, caller ID and call waiting. The company’s voice services offer ability to access and manage voicemail, text messaging and other account features through its online portal or the company’s mobile apps. In addition, Comcast offers its cable services to small and medium-sized businesses. The features for business customers include an interactive tool allowing customers to share, coordinate and store documents online, hosted voice services using cloud network servers, a business directory listing and added capacity of multiple phone lines. Comcast also offers its medium-sized business and large enterprises with Ethernet network services connecting multiple locations with higher downstream speed options; and offers cellular backhaul services to mobile network operators to manage network bandwidth.
As of December 31, 2016, Comcast’s cable systems served 22.5 million video customers, 24.7 million high-speed Internet customers and 11.7 million voice customers, with 28.6 million total customer relationships, and passed more than 56 million homes and businesses.
Comcast’s Cable Networks segment primarily consists of national cable entertainment networks, national cable news and information networks, national cable sports networks, regional sports and news networks, international cable networks, cable television studio production operations, and related digital media properties. The company markets and distributes cable network programming in the US and internationally to multichannel video providers, as well as to subscription video on demand (SVOD) services such as Netflix, Amazon and Hulu. It produces own programs or acquire programming rights from third parties. In addition, the company licenses the content to cable networks, broadcast networks and SVOD services. The company’s cable entertainment networks include USA Network, E!, Syfy, Bravo, Oxygen, Sprout, Esquire Network, Chiller, Universal HD and Cloo, MSNBC, CNBC, CNBC World, NBC Sports Network and Golf Channel. The regional sports and news networks in the company’s cable networks segment together serve more than 27 million households across the US. In FY2016, the Cable Networks segment reported revenues of $10,464 million, which accounted for 12.8% of the company’s total revenue.
The company’s Broadcast Television segment operates the NBC and Telemundo broadcast television networks, which together serve audiences and advertisers in all 50 states. The segment also includes NBC and Telemundo local broadcast television stations, the NBC Universo national cable network, and its broadcast television production operations and related digital media properties.
The NBC network develops and distributes entertainment, news and sports programming that reaches viewers in virtually all the US television households through more than 200 affiliated stations across the US, including 10 NBC owned local broadcast television stations. The company produces its own programs or acquires the rights to programming from third parties. The NBC network’s programming library consists of rights of varying nature to more than 100,000 episodes of television content, including current and classic titles, unscripted programming, sports, news, long-form and short-form programming, and locally produced programming from around the world. The company’s broadcast television studio production operations develop and produce original content, including scripted and unscripted programming series and talk shows. The original content is licensed to broadcast networks, cable networks and local broadcast television stations by the company itself or third parties and provides SVOD services, and it is sold in digital versatile disc (DVD) format and Blu-ray discs, both in the US and internationally, and through digital distribution services.
Telemundo is a Hispanic media company that produces, acquires and distributes Spanish-language content in the US and internationally. Telemundo’s operations include the Telemundo network, the NBC Universo national cable network and its 17 owned local broadcast television stations. Telemundo network offers original telenovelas, movies, news, specials and sporting events. It also develops the original programming through its production studio and acquires rights to content from third parties. In FY2016, the Broadcast Television segment reported revenues of $10,147 million, which accounted for 12.4% of the company’s total revenue. Comcast’s Filmed Entertainment segment produces, acquires, markets and distributes both live-action and animated film entertainment worldwide. It also develops and produces live stage plays. The company produces films under the Universal Pictures, Focus Features and Illumination names. Comcast produces films on its own or jointly with other studios or production companies. The company acquires distribution rights to films produced by others. The segment’s content consists of theatrical films, direct-to-video titles and its film library, which is comprised of more than 5,000 titles in a variety of genres. Comcast distributes its films by selling them in DVD format to retail stores, rental kiosks and subscription by mail services and by selling electronic copies through digital distributors and the video on demand services provided by multichannel video providers, including its cable communications segment. It also licenses its films, including selections from its film library, to cable, broadcast and premium networks, to SVOD services, and to video on demand and pay-per-view services. In FY2016, the Filmed Entertainment segment reported revenues of $6,360 million, which accounted for 7.8% of the company’s total revenue.
The Theme Parks segment consists primarily of Universal theme parks in Orlando, Florida and Hollywood, California and its 51% interest in Universal Studios Japan. Universal Orlando has two theme parks, Universal Studios Florida and Universal’s Islands of Adventure, as well as Universal CityWalk Orlando, a dining, retail and entertainment complex. Universal theme park in Hollywood, California consists of Universal Studios Hollywood. The company licenses the right to use the Universal Studio’s brand name and other intellectual property and provide other services to third parties. In FY2016, the Theme Parks segment reported revenues of $4,946 million, which accounted for 6% of the company’s total revenue. The company’s other business interest include Comcast-Spectacor, which owns the Philadelphia Flyers and Wells Fargo Center arena and operates arena management-related businesses.
Scope of the Report:
About the Company: Historical Details, Current Ownership Structure and basic overview of Comcast Corporation in terms of revenue, net income, and operating income.
Financials: Details about Comcast Corporation listing status, annual financial reports (for the past 5 years), key financial highlights and region wise and category wise breakdown of their net revenue.
Products/Services: Listing of the company’s entire portfolio along with the description of individual products/services providing a clear picture of their target audience.
Company SWOT Analysis: Outlines’s strengths, weaknesses, and opportunities and threats facing the company.
Recent Developments: Showcases Comcast Corporation’s recent developments including mergers, acquisitions, partnerships, collaborations, new product launches, investment and divestment plans.
Strategic Evaluation: This section provides an overview of Comcast Corporation’s corporate goals and strategic initiatives and evaluates their outcomes along with outlining any persisting legal issues and outlook of our in-house analyst panel on the company.
Technology Landscape: Details how the company allocates its IT budget across the core areas of its business, CIO/CTO Profile, Key IT Initiatives and Deals undertaken by the company at present along with outlook.
Key Questions Answered
- What domain does Comcast Corporation. operate and what are key points about it?
- What is the product/service portfolio of Comcast Corporation?
- How has Comcast Corporation performed financially from 2013?
- How does Comcast Corporation rank among its peers in terms of revenue and market share?
- What are Comcast Corporation strengths and weaknesses and what opportunities and threats do it face?
- What are Comcast Corporation’s main growth strategies and how successful has the company been at implementing them?
- What is the in-house technical capability of Comcast Corporation? Where does it procure/outsource it?
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