JAKKS Pacific, Inc., SWOT Analysis and Company Tech Intelligence Report 2018


Report Name: JAKKS Pacific, Inc. Company Profile – Overview, History, SWOT Analysis, Products/Services, Facts, Financials, Key Executives, Competitors, Tech Intelligence, IT Outsourcing, IT Management, Recent Developments and Strategy Evaluation

JAKKS Pacific, Inc. Report – Publisher: Research Cosmos

Price Scheme of the Report:

Single User License – USD 150

Team License – USD 175

Corporate License – USD 250

JAKKS Pacific, Inc.– Business Description:

JAKKS Pacific is a multiple-branded toy company that designs, produces, markets and distributes toys and related products, pet toys, consumables, electronics, kids indoor and outdoor furniture, and other consumer products. The company also develops proprietary products marketed under its own trademarks and brand names. Outside of the US, JAKKS Pacific sells products in Europe, Australia, Canada, Latin America and Asia. The company classifies its business operations into three reportable segments: US and Canada; International; and Halloween.

The US and Canada segment includes action figures, vehicles, play sets, plush products, dolls, electronic products, construction toys, infant and pre-school toys, role play and everyday costume play, foot to floor ride-on vehicles, wagons, novelty toys, seasonal and outdoor products, kids’ indoor and outdoor furniture, and pet treats and related products, primarily within the US and Canada. In FY2016, the US and Canada segment reported revenues of USD478.6 million, which accounted for 67.7% of the company’s total revenue. Under the International segment, JAKKS Pacific markets and sells its toy products in markets outside of the US and Canada, primarily in the European, Asia Pacific, and Latin and South American regions. In FY2016, the International segment reported revenues of USD131.2 million, which accounted for 18.6% of the company’s total revenue.

Under the Halloween segment, the company markets and sells Halloween costumes and accessories and everyday costume play products, primarily in the US and Canada. In FY2016, the Halloween segment reported revenues of USD96.8 million, which accounted for 13.7% of the company’s total revenue. JAKKS Pacific’s products are broadly classified into two categories namely: traditional toys and electronics; and role play, novelty and seasonal toys. The traditional toys and electronics category includes action figures and accessories, including licensed characters, mainly based on Batman, Star Wars, and Nintendo franchises. Toy vehicles, including Max Tow, Road Champs, Fly Wheels and MXS toy vehicles and accessories are also included in this category. Additionally, the category offers electronics products that include Spy Net spy products, Plug It In & Play TV Games video games based on popular brands.

This category also includes the manufacture and sale of dolls and accessories, including small dolls, large dolls, fashion dolls and baby dolls based on licenses. It offers Disney Frozen, Disney Princess, Disney Fairies, infant and pre-school toys based on PBS’s Daniel Tiger’s Neighborhood. The category offers various pet products, including toys, consumables, and accessories, branded JAKKS Pets and American Classics, among others.

The company also offers private label products under various product categories. It also offers foot-to-floor ride-on toys based on Fisher Price, Kawasaki, and DC Comics, inflatable environments, tents and wagons. Role play, novelty and seasonal toys category includes role-play, dress-up, pretend play and novelty products for boys and girls based on well-known brands and entertainment properties such as Disney Frozen, Black & Decker, McDonald’s, Dirt Devil, Disney Princess, Disney Fairies and Dora the Explorer; as well as those based on its own proprietary brands.

The category also offers indoor and outdoor kids’ furniture, activity trays and tables and room decor; kiddie pools, seasonal and outdoor products, including those based on Crayola, Disney characters, and Funnoodle pool floats. The company also offers Halloween and everyday costumes for all ages based on licensed and proprietary non-licensed brands, including Spiderman, Toy Story, Sesame Street, Power Rangers, Hasbro brands, Disney’s Frozen and Disney Princess, and related Halloween accessories. Junior sports and outdoor activity toys including Skyball, hyper-charged balls and sport sets, and Wave Hoops toy hoops are marketed under its Maui Toys brand. A majority of the company’s products are produced by unaffiliated manufacturers, primarily located in China. Specifically for its line of Plug it In & Play TV Games engages third party developers to program the games. The company, through its own in-house sales staff and independent sales representatives, markets and sells its products to toy and mass-market retail chain stores, department stores, office supply stores, drug and grocery store chains, club stores, toy specialty stores and wholesalers. In addition, JAKKS Pacific directly distributes its JAKKS Pets product line to key pet supply retailers Petco and PetSmart and to many other pet retailers and its existing customers. The company also sells its products through various e-commerce sites, including Toysrus.com and Amazon.com.

Geographically, the company classifies its operations into five segments, namely the US, Canada, Hong Kong, Europe, and Other Countries. In FY2016, the US segment accounted for 77% of the company’s total revenues; followed by Canada with 3.8%; Hong Kong with 0.3%; Europe with 13.1%; and Other Countries with 5.8%.

 Scope of the Report:

About the Company: Historical Details, Current Ownership Structure and basic overview of JAKKS Pacific, Inc. in terms of revenue, net income, and operating income.

Financials: Details about JAKKS Pacific, Inc. listing status, annual financial reports (for the past 5 years), key financial highlights and region wise and category wise breakdown of their net revenue.

Products/Services: Listing of the company’s entire portfolio along with the description of individual products/services providing a clear picture of their target audience.

Company SWOT Analysis: Outlines’s strengths, weaknesses, and opportunities and threats facing the company.

Recent Developments: Showcases JAKKS Pacific, Inc.’s recent developments including mergers, acquisitions, partnerships, collaborations, new product launches, investment and divestment plans.

Strategic Evaluation: This section provides an overview of JAKKS Pacific, Inc.’s corporate goals and strategic initiatives and evaluates their outcomes along with outlining any persisting legal issues and outlook of our in-house analyst panel on the particular company.

Technology Landscape: Details how the company allocates its IT budget across the core areas of its business, CIO/CTO Profile, Key IT Initiatives and Deals undertaken by the company at present along with outlook.

Key Questions Answered

  • What domain does JAKKS Pacific, Inc. operate and what are key points about it?
  • What is the product/service portfolio of JAKKS Pacific, Inc.?
  • How has JAKKS Pacific, Inc. performed financially from 2013?
  • How does JAKKS Pacific, Inc. rank among its peers in terms of revenue and market share?
  • What are JAKKS Pacific, Inc. strengths and weaknesses and what opportunities and threats do it face?
  • What are JAKKS Pacific, Inc.’s main growth strategies and how successful has the company been at implementing them?
  • What is the in-house technical capability of JAKKS Pacific, Inc.? Where does it procure/outsource it?
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