Kao Corporation, Company Profile, SWOT Analysis and Company Tech Intelligence Report 2018


Report Name: Kao Corporation Company Profile – Overview, History, SWOT Analysis, Products/Services, Facts, Financials, Key Executives, Competitors, Tech Intelligence, IT Outsourcing, IT Management, Recent Developments and Strategy Evaluation

Kao Corporation Report – Publisher: Research Cosmos

Price Scheme of the Report:

Single User License – USD 150

Team License – USD 175

Corporate License – USD 250

Kao Corporation– Business Description:

Kao is a Japan-based manufacturer of consumer products, including personal care, fabric and home care products, and chemicals. The company operates in Asia and Oceania, Europe and Africa, and the Americas. The company operates through four business segments: Beauty Care, Fabric and Home Care, Human Health Care and Chemical. The Beauty Care segment offers a range of cosmetic products, skin and body care products such as facial and body cleansers, hair care products such as shampoos, conditioners, and hair styling agents.

It also offers hair coloring, permanent wave and styling agents to hair salons. The company markets its beauty care products under the Sofina, Kanebo, Molton Brown, Biore, Jergens, John Frieda, Goldwell and KMS brand names, among others. In FY2016, the Beauty Care segment reported revenue of JPY601,620 million, which accounted for 41.3% of the company’s total revenue. The Fabric and Home Care segment manufactures and sells fabric care products such as laundry detergents, fabric softeners and bleaching agents, and home care products such as dishwashing detergents and house cleaning products.

The company markets its detergents under the Attack, Family and CuCute brand names, fabric softeners under Humming brand, bleaching agents under Haiter brand and household cleaning products under Magiclean and Quickle brand names. In FY2016, the Fabric and Home Care segment reported revenue of JPY345,163 million, which accounted for 23.7% of the company’s total revenue. The Human Health Care segment offers health beverages, sanitary napkins and baby diapers. The segment also provides personal health products such as bath additives and oral care products.

Kao markets its sanitary napkins under Laurier brand and baby diapers under Merries brand name. It also offers Pyuora and Clear Clean range of oral hygiene products and Bub line of bath additives. In FY2016, the Human Health Care segment reported revenue of JPY273,067 million, which accounted for 18.7% of the company’s total revenue. The Chemical segment offers products in four categories: oleo chemicals, performance chemicals, surfactants and specialty chemicals.

Under the oleo chemicals category, it offers fatty alcohols, fatty amines, fatty acids, fatty amides, glycerin, commercial-use edible fats and oils and esters. Under the performance chemicals category, Kao offers a super plasticizer for concrete under the Mighty brand. It markets its surfactants under EMAL brand name. Specialty chemicals offerings include toner and toner binder for copiers and printers, ink and colorants for inkjet printers, fragrances and aroma chemicals. The company markets specialty chemicals under Tuftone brand name. In FY2016, the Chemical segment reported revenue of JPY237,760 million, which accounted for 16.3% of the company’s total revenue. Geographically, the company classifies its operations into four segments, namely Japan, Asia, the Americas and Europe. In FY2016, Japan segment accounted for 66.2% of the company’s total revenues; followed by Asia with 17.2%; the Americas with 8.3%; and Europe with 8.3%.

Scope of the Report:

About the Company: Historical Details, Current Ownership Structure and basic overview of Kao Corporation in terms of revenue, net income, and operating income.

Financials: Details about Kao Corporation listing status, annual financial reports (for the past 5 years), key financial highlights and region wise and category wise breakdown of their net revenue.

Products/Services: Listing of the company’s entire portfolio along with the description of individual products/services providing a clear picture of their target audience.

Company SWOT Analysis: Outlines’s strengths, weaknesses, and opportunities and threats facing the company.

Recent Developments: Showcases Kao Corporation’s recent developments including mergers, acquisitions, partnerships, collaborations, new product launches, investment and divestment plans.

Strategic Evaluation: This section provides an overview of Kao Corporation’s corporate goals and strategic initiatives and evaluates their outcomes along with outlining any persisting legal issues and outlook of our in-house analyst panel on the particular company.

Technology Landscape: Details how the company allocates its IT budget across the core areas of its business, CIO/CTO Profile, Key IT Initiatives and Deals undertaken by the company at present along with outlook.

Key Questions Answered

  • What domain does Kao Corporation operate and what are key points about it?
  • What is the product/service portfolio of Kao Corporation?
  • How has Kao Corporation performed financially from 2013?
  • How does Kao Corporation rank among its peers in terms of revenue and market share?
  • What are Kao Corporation strengths and weaknesses and what opportunities and threats do it face?
  • What are Kao Corporation’s main growth strategies and how successful has the company been at implementing them?
  • What is the in-house technical capability of Kao Corporation? Where does it procure/outsource it?
Reasons to buy
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  • On-demand customization options that can completely cater to your needs by focusing the report on given specifics

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